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Red Bull Racing: Singapore Grand Prix 2019

Red Bull Racing: Singapore Grand Prix 2019

2019

Red Bull

Red Bull Racing Formula 1 is one of the biggest properties of the Red Bull Global Brand. Since 2008, Singapore has been a part of the Formula 1 tour, becoming the first ever Formula 1 Grand Prix Night Race. In line with the Singapore Formula 1 Grand Prix, Red Bull Singapore returns to drive awareness for its Formula 1 Team as well as bring unique World of Red Bull experiences to consumers.

This project encompassed several major activations, including a digital and physical Red Bull Pitstop Challenge Activation around Singapore, in collaboration with Singapore’s Tourism Board and Aston Martin, a special VIP event with Tag Heuer, and two content production shoots to drive team and brand affinity among local audiences.

The Red Bull Pitstop Challenge in Singapore was one of many stops in the activation’s global tour, promoting Red Bull Racing’s record breaking achievement of the Fastest Pitstop in Formula 1 history. This activation featured a replica Red Bull Racing chassis with removable wheels and a replica wheel gun, and invited participants to try their hand at a (potentially) record breaking pitstop timing of their own. This activation made its way across Singapore’s most iconic locations, Orchard Road, Jewel, Clarke Quay, and even Gardens by the Bay for a special VIP event with Tag Heuer and Chris Hemsworth.

Two content production shoots were held to create content for both the race team and the local office. One tested the drivers guessing skills with a Mystery Box Challenge. The second tested the drivers knowledge of Singapore’s roads with a Road Sign Test.

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