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Red Bull Racing: Singapore Grand Prix 2017

Red Bull Racing: Singapore Grand Prix 2017


Red Bull

Red Bull Racing Formula 1 is one of the biggest properties of the Red Bull Global Brand. Since 2008, Singapore has been a part of the Formula 1 tour, becoming the first-ever Formula 1 Grand Prix Night Race. In line with the Singapore Formula 1 Grand Prix, Red Bull Singapore returns to drive awareness for its Formula 1 Team and bring unique World of Red Bull experiences to consumers.

In order to drive relatability and virality among local viewers, Red Bull sought to create a fun content piece that would put the two Red Bull Racing drivers, Daniel Ricciardo and Max Verstappen, up against Singapore’s most iconic (and somewhat notorious) fruit, the durian.

While the hilarious interactions between Daniel and Max won the hearts of local (and international) viewers, the true shining star of this content piece was Max Verstappen’s genuine (and somewhat polarising) reaction upon trying the fruit, a reaction to which both lovers and haters of the durian fruit can relate.

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