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About

I've been working in Marketing and Branding since 2015, with humble beginnings in field marketing, merchandising, and hands-on consumer engagement, to leading and delivering marketing strategies across the Asia Pacific region. I've worked across multiple industries and with businesses of various scales, from global brand leaders such as Red Bull to up-and-coming startups such as Resonant Technology Group, and advisory firms such as Prospective Advisors.

CV

Josephine Hoffmann-Cheah

360 Integrated Marketing | Product Marketing | Content Marketing | Consumer Experience | Editorial | Copywriting | Social Media | Affiliate Marketing | Public Relations

Sports | Extreme Sports | Motorsports | Gaming | Esports | Plant-Based Consumer Goods | Food | FMCG | CPG | F&B

Park City, Utah, United States | Singapore, Singapore

+1 435 513 6832 | +65 9823 1847

hello@jhoffmanncheah.com

LinkedIn

Highly accomplished and seasoned Brand and Marketing Professional with a remarkable 8-year track record. Demonstrated expertise in crafting and implementing impactful brand strategies, spearheading 360 marketing initiatives, and orchestrating highly successful digital and social media campaigns. Possesses profound proficiency in field marketing, product and content management, creative development, copywriting, and web design. Actively seeking an opportunity in a challenging Brand and Marketing role to leverage skills and fuel organizational growth.

While previously based out of Singapore to service the Asia Pacific region, Europe, and the Americas, I'm currently based in the United States, specifically in Park City, Utah.

Education

2013-2017

Nanyang Technological University

Interactive Media and Game Design (Honors with Distinction)

2023 - Present

J. Hoffmann-Cheah (Freelance) | Brand, Marketing, and Social Media Consultant

2022

Green Rebel Foods | Head of Regional Marketing (APAC)

2021

Red Bull | Marketing and Media Network Manager

2019-2021

Red Bull | Field Marketing Specialist and Media Network Manager

2019

The Lo & Behold Group | Marketing and Communications Executive

2018

Red Bull | Brand Specialist

2015-2018

Red Bull | National Sampling Team Manager

Certifications

Experience

2024

Generative AI: Introduction and Applications

2024

INSEAD - Web3 and Blockchain Fundamentals

2023

Digital Marketing Institute - DMA Certified Digital Marketing Professional (CDPM)

2023

American Marketing Association - Professional Certified Marketer (PCM)

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