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  • Develop an integrated marketing strategy to identify and map out key areas of the marketing mix that would suit your business, and campaign needs.

  • Redefine, develop, or manage your brand by identifying, upkeeping, and guarding guiding principles for visual direction, brand voice, personality, and overall brand identity.

  • Manage projects and campaigns of various scales from conception to evaluation, managing clients and agencies, receiving timely updates, and consulting on adaptive strategies.

  • Build and design a website using your brand's unique style, or develop a style for you.

  • Develop and manage relationships with influencers, and define strategies to maximize earned marketing opportunities.

  • Develop social media strategies (Facebook, Instagram, TikTok, LinkedIn) or manage your brand's social media pages to drive growth in following and engagements. 

  • Craft stories, captions, ads, editorials, white papers, academic reports, press releases, and more. 

Consulting Services

  • Realine Group

    Marketing Director

    2024 - Present

    2024 - Present

    J. Hoffmann-Cheah

    Consultant

    2024 - Present

    2024 - Present

    Green Rebel Foods

    Head of Regional Marketing, Asia-Pacific

    2022

    2022

    Red Bull

    Marketing and Media Network Manager

    Field Marketing Specialist and Media Network Manager

    2021

    2019 - 2021

    2019 - 2021

    The Lo & Behold Group

    Marketing and Communications Executive

    2019

    2019

    Red Bull

    Brand Specialist (Singapore and Malaysia)

    National Sampling Team Manager

    2018

    2015 - 2018

    2015 - 2018

  • IBM

    Generative AI

    2024

    INSEAD

    Web3 & Blockchain

    2024

    Digital Marketing Institute

    DMA Certified Digital Marketing Professional (CDPM)

    2023

    American Marketing Association

    Professional Certified Marketer (PCM)

    2023

  • Nanyang Technological University

    BFA | Interactive Media and Game Design (Honors)

    2013 - 2017

Highly accomplished and seasoned Brand and Marketing Professional with a remarkable 9-year track record. Proven expertise in crafting and implementing impactful brand strategies, spearheading 360 marketing initiatives, and orchestrating highly successful digital and social media campaigns. Possesses profound proficiency in field marketing, product and content management, creative development, copywriting, and web design.

Experience

Featured Projects

joseyponk_a_website_landing_page_background_for_a_marketing_pro_4a191a40-f1e3-4779-86ea-29

Hi, I'm Josey.

I've been working in Marketing and Branding since 2015, with humble beginnings in field marketing, merchandising, and hands-on consumer engagement, to leading and delivering marketing strategies across the Asia Pacific region. I've worked across multiple industries and with businesses of various scales, from global brand leaders such as Red Bull to up-and-coming startups such as Resonant Technology Group, and advisory firms such as Prospective Advisors.
 
360 Integrated Marketing | Product Marketing | Content Marketing | Consumer Experience | Editorial | Copywriting | Social Media | Affiliate Marketing | Public Relations
Sports | Extreme Sports | Motorsports | Gaming | Esports | Sustainability | Food | FMCG | CPG | F&B

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Brands & Clients

Services I Offer 

Integrated Marketing

Develop an integrated marketing strategy to identify and map out key areas of the marketing mix that would suit your business, and campaign needs.

Brand Management

Redefine, develop, or manage your brand by identifying, upkeeping, and guarding guiding principles for visual direction, brand voice, personality, and overall brand identity.

Project Management

Manage projects and campaigns of various scales from conception to evaluation, managing clients and agencies, receiving timely updates, and consulting on adaptive strategies.

Social Media Management

Develop social media strategies (Facebook, Instagram, TikTok, LinkedIn) or manage your brand's social media pages to drive growth in following and engagements. 

Copywriting

Craft stories, captions, ads, editorials, white papers, academic reports, press releases, and more. 

Web Design and Development

Build and design a website using your brand's unique style, or develop a style for you.

Influencer Marketing & Management

Develop and manage relationships with influencers, and define strategies to maximize earned marketing opportunities.

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