Develop an integrated marketing strategy to identify and map out key areas of the marketing mix that would suit your business, and campaign needs.
Redefine, develop, or manage your brand by identifying, upkeeping, and guarding guiding principles for visual direction, brand voice, personality, and overall brand identity.
Manage projects and campaigns of various scales from conception to evaluation, managing clients and agencies, receiving timely updates, and consulting on adaptive strategies.
Build and design a website using your brand's unique style, or develop a style for you.
Develop and manage relationships with influencers, and define strategies to maximize earned marketing opportunities.
Develop social media strategies (Facebook, Instagram, TikTok, LinkedIn) or manage your brand's social media pages to drive growth in following and engagements.
Craft stories, captions, ads, editorials, white papers, academic reports, press releases, and more.
Consulting Services
Realine Group
Marketing Director
2024 - Present
2024 - Present
J. Hoffmann-Cheah
Consultant
2024 - Present
2024 - Present
Green Rebel Foods
Head of Regional Marketing, Asia-Pacific
2022
2022
Red Bull
Marketing and Media Network Manager
Field Marketing Specialist and Media Network Manager
2021
2019 - 2021
2019 - 2021
The Lo & Behold Group
Marketing and Communications Executive
2019
2019
Red Bull
Brand Specialist (Singapore and Malaysia)
National Sampling Team Manager
2018
2015 - 2018
2015 - 2018
IBM
Generative AI
2024
INSEAD
Web3 & Blockchain
2024
Digital Marketing Institute
DMA Certified Digital Marketing Professional (CDPM)
2023
American Marketing Association
Professional Certified Marketer (PCM)
2023
Nanyang Technological University
BFA | Interactive Media and Game Design (Honors)
2013 - 2017
Highly accomplished and seasoned Brand and Marketing Professional with a remarkable 9-year track record. Proven expertise in crafting and implementing impactful brand strategies, spearheading 360 marketing initiatives, and orchestrating highly successful digital and social media campaigns. Possesses profound proficiency in field marketing, product and content management, creative development, copywriting, and web design.
Experience
Featured Projects
Hi, I'm Josey.
I've been working in Marketing and Branding since 2015, with humble beginnings in field marketing, merchandising, and hands-on consumer engagement, to leading and delivering marketing strategies across the Asia Pacific region. I've worked across multiple industries and with businesses of various scales, from global brand leaders such as Red Bull to up-and-coming startups such as Resonant Technology Group, and advisory firms such as Prospective Advisors.
360 Integrated Marketing | Product Marketing | Content Marketing | Consumer Experience | Editorial | Copywriting | Social Media | Affiliate Marketing | Public Relations
Sports | Extreme Sports | Motorsports | Gaming | Esports | Sustainability | Food | FMCG | CPG | F&B
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Brands & Clients
Services I Offer
Integrated Marketing
Develop an integrated marketing strategy to identify and map out key areas of the marketing mix that would suit your business, and campaign needs.
Brand Management
Redefine, develop, or manage your brand by identifying, upkeeping, and guarding guiding principles for visual direction, brand voice, personality, and overall brand identity.
Project Management
Manage projects and campaigns of various scales from conception to evaluation, managing clients and agencies, receiving timely updates, and consulting on adaptive strategies.
Social Media Management
Develop social media strategies (Facebook, Instagram, TikTok, LinkedIn) or manage your brand's social media pages to drive growth in following and engagements.
Copywriting
Craft stories, captions, ads, editorials, white papers, academic reports, press releases, and more.
Web Design and Development
Build and design a website using your brand's unique style, or develop a style for you.
Influencer Marketing & Management
Develop and manage relationships with influencers, and define strategies to maximize earned marketing opportunities.